Google Ads
Google, the world's most widely used search engine, offers opportunities for advertisers. With detailed targeting options and dozens of ad models, Google Ads plays a significant role in digital marketing communication. You can reach potential customers and expand your business volume through Search Engine Marketing (SEM). With over 20 years of experience in the industry and an expert team, Sosyaloq develops Google advertising strategies for your brand. Sosyaloq provides services at every stage from operations to reporting and, with its competent team, increases your brand's digital visibility and sales.
What is Google Ads?
Google Ads, which is known as "Google Reklamlar" in Turkish, is a search engine advertising service. This system allows advertisers to target user searches and behaviors within the Google ecosystem for various objectives such as reach, engagement, and sales. Google Ads provides cost-effective and rapid results, strengthening brands in the highly competitive digital era. With Google's vast customer pool, reachable budgets, and effective models, you can reach your target audience and increase conversions.
Should I Get Google Ads Services?
Google Ads is essential for brands due to its cost advantages compared to traditional advertising models and its ability to provide measurable results. With our expert team, you can explore the most effective ways to use the Google advertising network for your brand.
How Is the Google Ads Budget Calculated?
Cost Per View (CPV)
"Cost Per View (CPV)" is a cost model where the cost is based on engagement, charged through impressions. For Google's video-sharing platform, YouTube, this payment method is specifically defined. To incur a cost under this payment method, all of a video shorter than 30 seconds or at least 30 seconds of a video longer than 30 seconds must be viewed.
Cost Per Click (CPC)
"Click-through rate (CTR)" is a performance-based pricing model where quality clicks leading to the target URL are taken into account.
Cost Per Mille (CPM)
This method is one of the pricing models used in campaigns aimed at reach and awareness. In this method, payment is made for every 1000 impressions of the created creative.
Cost Per Lead (CPL)
One of the performance-based payment methods, known as cost per acquisition (CPA), can be triggered by actions such as subscribing, filling out a form, or making a purchase.