To engage in email/SMS marketing, the first step is to request user consent within the scope of GDPR and KVKK. Unauthorized data access, in other words, accessing data without user consent, can subject your company to legal sanctions.After obtaining consent from users for data processing, you create an email list from opted-in user data. Due to the necessity of obtaining consent, building this list may take some time, but when it's entirely composed of users who have granted permission, your accessibility and, consequently, your conversion rates significantly increase. This situation is a process that facilitates direct communication between the target audience and your company, but it requires compliance with legal regulations and a bit of patience.The second stage involves direct audience analysis, as it's crucial to thoroughly analyze the audience you'll be sending emails to. When your target audience is well-analyzed, the process of creating email content and language becomes significantly easier. Furthermore, accurate analysis automatically leads to increasing conversion rates, retaining existing customers, reaching potential customers, and boosting sales.

Following the audience analysis, the next step is creating the content and language of the email. In this stage, it's crucial to generate the email content based on the interests and needs of your target audience. Capturing the target audience in terms of both interests and requirements directly impacts your sales. Therefore, you should ensure that the emails you create are versatile, in other words, appeal to recipients from various perspectives.After completing the analysis and content creation stages, what you need to do is prepare a striking headline or slogan that will grab the attention of your email campaign. Producing a slogan is as important as the content creation process itself. In slogan creation, it's essential to emphasize the standout features of the product or service you're presenting in the email content and encourage customers to engage. The choice of a headline that makes the message you want to convey through email visible and reinforces it contributes to increasing the conversion rate.When answering the question 'How to do email/SMS marketing?', the last point that should be addressed is determining the right timing and frequency of sending, and after the sending is completed, analyzing the results correctly. The right approaches adopted during the analysis process allow you to discover the mistakes or areas of improvement in your email/SMS marketing efforts.